The European coats, jackets and blazers market follows the general apparel trends related to sustainability, technological innovation and increased emphasis on corporate and social responsibility. For more information, read the CBI study on trends in the apparel market.

1. Product description

Coats, jackets and blazers are outdoor and indoor garments with sleeves, which may extend below the hips. While coats and jackets are typically worn outdoors, blazers – a type of jacket resembling a suit jacket – can be worn both outdoors and indoors, depending on the weather.

The coats, jackets and blazers sub-segment includes men's or boys’ overcoats, raincoats, car capes, cloaks and similar, jackets and blazers and women's or girls’ overcoats, raincoats, car capes, cloaks and similar, jackets and blazers.

Men's or boys’ coats, jackets and blazers include overcoats, raincoats, car capes, cloaks and similar made of wool or fine animal hair, cotton of a weight exceeding or not exceeding 1 kg, man-made fibre of a weight exceeding or not exceeding 1 kg or other textile materials, and knitted or crocheted jackets and blazers of wool or fine animal hair, cotton, synthetic fibre or other textile materials (HS codes: 61011010 61012010 61013010 61019020 62011100 62011210 62011290 62011310 62011390 62011900 61033100 61033200 61033300 61033900 62033290 62033390 62033919 62033990 61011010 61012010 61013010 61019020 62011100 62011210 62011290 62011310 62011390 62011900 61033100 61033200 61033300 61033900 62033290 62033390 62033919 62033990).

Women's or girls’ coats, jackets and blazers include overcoats, raincoats, car capes, cloaks and similar made of wool or fine animal hair, cotton of a weight exceeding or not exceeding 1 kg, man-made fibre of a weight exceeding or not exceeding 1 kg or other textile materials, and knitted or crocheted jackets and blazers of wool or fine animal hair, cotton, synthetic fibre or other textile materials (HS codes:61021010 61022010 61022010 61023010 61029010 62021100 62021210 62021290 62021310 62021390 62021900 61043100 61043200 61043300 61043900 62043100 62043290 62043390 62043919 61021010 61022010 61022010 61023010 61029010 62021100 62021210 62021290 62021310 62021390 62021900 61043100 61043200 61043300 61043900 62043100 62043290 62043390 62043919).

2. What makes Europe an interesting market for coats, jackets and blazers?

Europe is one of the most significant importers of coats, jackets and blazers in the world. In 2021, the value of Europe’s coats, jackets and blazer imports was €8.7 billion, up from €8.3 billion in 2016. This corresponded to roughly 434 million units of coats, jackets and blazers in 2021 (up from 410 billion units in 2016). During the last five years, the value of Europe’s coats, jackets and blazer imports has grown on average by 1.0% annually. It is expected that the demand for coats, jackets and blazers will continue to grow at a similar rate in the years to come.

Europe is also a large re-exporter of coats, jackets and blazers. In 2021, it exported €8.3 billion worth of coats, jackets and blazers (up from €6.9 billion in 2016). EU exports of coats, jackets and blazers grew at an average annual rate of 3.9% between 2016 and 2021. The biggest EU exporters in 2021 were Italy (€2.2 billion), Germany (€1.2 billion), Spain (€1.2 billion), France (€0.9 billion), the Netherlands (€0.7 billion) and Poland (€0.6 billion). Together, these six countries represent over 80.2% of the EU’s coats, jackets and blazer exports. Poland, the Netherlands and France have seen the strongest export growth within this group, with an average yearly increase between 9.2% and 12.9%.

Currently, 44.2% of European coats, jackets and blazer imports originate in countries outside the EU and 55.8% originate in countries within the EU. In 2021, suppliers from developing countries contributed 40.3% to all coats, jackets and blazer imports into Europe in terms of value (down from 42.6% in 2016) and suppliers from the rest of the world accounted for 3.9% of the import value (down from 6.6% in 2016). The value of Europe’s coats, jackets and blazer imports originating from developing countries corresponded to €3.5 billion in 2021 and has decreased at an average annual rate of 0.2% since 2016. Until 2019, imports from developing countries had grown, but they registered a sharp decline in 2020 and did not fully recover in 2021. This 2020 decline in imports from developing countries can be explained by the supply chain disturbances caused by the COVID-19 pandemic.

Europe’s coats, jackets and blazer imports from outside the EU are dominated by China, which accounted for 21.6% of the EU import value in 2021. It was followed by Morocco with 4.2% and Turkey with 3.2%. Other coats, jackets and blazer exporters from outside the EU have market shares of less than 4% of the overall import value. While China’s exports declined at an average annual rate of 2.3% between 2016–2021, Moroccan (+5.4%) and Turkish (+1.0) exports have grown during the last five years. Morocco’s coats, jackets and blazer exports amounted to €359 million in 2021 (up from €276 billion in 2016). Trading partners from outside the EU experienced an average annual decline of 1.2% during the same period.

The intra-EU coats, jackets and blazers trade is dominated by Germany, Italy and Spain. 28.2% of the coats, jackets and blazer imports from within the EU originates in these three markets. They are followed by Poland with 6.6% of the market share, the Netherlands with 4.8% and France with 3.8%. All these countries increased their shares during the last five years.

3. Which European countries offer most opportunities for coats, jackets and blazers?

Western European markets are much larger and better developed than central and eastern European markets in terms of supply chain organisation and quality control. The top import markets for coats, jackets and blazers in the EU are Germany, France, Spain, Italy, the Netherlands and Poland. These top six countries together account for 74.8% of coats, jackets and blazer imports in the EU and imports have been growing at an average rate of 0.8% per year during the last five years.

The Netherlands is the fifth largest import market for coats, jackets and blazers in Europe. In 2021, the value of its coats, jackets and blazer imports amounted to €823 million (up from €762 million in 2016). This corresponded to approximately 31 million units of clothing. During the last five years, the Netherlands’ coats, jackets and blazer imports grew by 1.6% in value and declined by 6.9% in volume. During the same time period, the value of imports from developing countries declined on average by 1.6% per year. Coats, jackets and blazers originating from developing countries currently constitute 42.3% of the Netherlands’ imports in this product segment.

Men’s or boys’ coats, jackets and blazers constitute 34% of the Netherlands’ coats, jackets and blazer imports (the same as in 2016). The import value grew at an average annual rate of 1.4% between 2016 and 2021. During the same time period, imports of women’s or girls’ coats, jackets and blazers grew at an average annual rate of 1.6%. Unit prices for men’s or boys’ coats, jackets and blazers are higher than for women’s or girls’ coats, jackets and blazers (€27.41/unit for men’s compared to 25.56€/unit for women’s). Both men’s and women’s coats, jackets and blazers underwent a positive price development between 2016 and 2021, increasing by €10.58 and €8.62, respectively.

Popular coats, jackets and blazer brands in the Netherlands include G-Star RAW, Scotch & Soda, Sissy Boy, Suit Supply, WE, and Bever.

Read the full...https://www.cbi.eu/market-information/apparel/coats-jackets-and-blazers/market-potential