The Merter Industrialists and Businessmen’s Association (MESIAD) and Exponew, a leading name in global exhibition organizing, have officially signed a strategic partnership agreement. This collaboration aims to propel Turkish textile exporters onto the global stage, with MESIAD strongly recommending its members from the Merter textile hub to participate in the prestigious Amsterdam Textile Show.

Merter’s Fashion Power Moves to the Heart of Europe

Merter, known as the beating heart of Turkey’s ready-to-wear and textile production, is expanding its export horizon through MESIAD’s visionary leadership. The partnership with Exponew positions the Amsterdam Textile Show as the primary gateway for Turkish manufacturers to penetrate the European market more effectively.

Why Amsterdam Textile Show?

Amsterdam serves as a critical logistics and fashion hub for Western Europe. By joining this exhibition under the MESIAD and Exponew umbrella, Merter-based companies will benefit from:

• Direct B2B Networking: High-level meetings with major European retail chains and independent boutiques.
• Strategic Export Growth: Opportunities to increase Euro-denominated trade volume and diversify market portfolios.
• Trend Leadership: Showcasing 2026 collections in a city that dictates modern European fashion trends.
• Seamless Organization: Professional support from Exponew regarding booth placement, logistics, and international promotion.

A Call to Action from MESIAD: "Showcasing Turkish Quality in Amsterdam"

Following the agreement, MESIAD leadership emphasized the importance of global branding. Highlighting that Merter is no longer just a local production center but a global fashion player, the association urged its members to take their place at the Amsterdam Textile Show to represent the "Made in Türkiye" brand.

"We are bridging the gap between Merter’s manufacturing prowess and Amsterdam’s commercial potential. This partnership is a roadmap for our members to become permanent fixtures in the European fashion ecosystem."

Professional Exhibition Support via Exponew

With years of expertise in international fairs, Exponew will provide comprehensive consultancy to participating firms. From stand design to localized marketing strategies, Exponew ensures that Merter’s textile representatives have a frictionless and high-impact experience in the Netherlands.